R+P Post 15: My Record Label

Our Logo

Our record label is called Innovate Records. We decided to use the word innovate as it best describes what we wanted from a record label. The word innovate is defined as "to make changes in something established, especially by introducing new methods, ideas or products". We wanted our record label to be able to take something old (such as the old school R&B genre) and revamp it into something more current and exciting. 

Innovate also means "to introduce something new" which is why it is a good name for a label who is helping to new artists launch new artists into the music industry. 

We wanted our record label to help artists to be:

• Focused and dedicated
• Creative
• Inspirational
• Relatable 
• Unique

Grand Hustle Records logo

We have also decided that our record label would be founded by Rita Ora - a music artist who is already signed to Atlantic Records (a subsidiary of Warner Music Group) and so it would be a sub-label of Atlantic Records. This was inspired by other small record labels that have been founded by artists such as Grand Hustle Records (created by hip-hop artist T.I). He has discovered and signed artists such as B.o.B and Travis Scott. We thought that being discovered by an established recording artist would be a good way for our artist to be signed and introduced. 

Our Record Label Structure