Our finished Music Video

My Outside Digipak Panels

My Outside Digipak Panels

My Inside Digipak Panels

My Inside Digipak Panels

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Tuesday 14 March 2017

Evaluation Post 5: How did you attract/address your audience?

We attracted our audience by using conventions of the crime thriller genre, gripping themes and inspirational, relatable characters.

Genre conventions we included to appeal to crime/thriller fans:
  • Enigma/Action Codes
  • Low key, naturalistic lighting
  • Fast paced, suspenseful soundtrack
  • Character roles (e.g. stalker, female victim)
Additionally, themes such as stalking, revenge, obsession and kidnapping are typical of this genre and by including them in our film opening we hope to attract fans of crime thriller films.

Below is a table showing the uses and gratifications theory and how we have applied it in our film opening.
Audience Feedback
Below are two audience feedback videos we recorded. There are three girls and three boys all aged either 16 or 17 years old and most of them are thriller fans (part of our primary audience as well as skewed audience). We asked them to watch our film opening and answer a few questions afterwards. 

Overall we received positive feedback from our two focus groups. 
  • They liked the element of suspense from the red herring sequence.
  • Nearly all of them said they would watch it. 
  • They liked the genre and felt that it was entertaining. 
  • Most of them could tell that our main character, Shania, is a lawyer. 
  • They liked the morning routine as it added a sense of normality making it easy to relate to.
  • Some feedback we received was to make the stalker shots more distinctive, either by adding a filter or possibly superimposing the camera viewfinder onto the shots to make it clear someone is watching her. 
  • Majority found that the lack of dialogue worked well and that it helped to create suspense and raised questions about who she is.
  • The text message worked well and helped them to understand the narrative better.
I am pleased with this response as it shows that we managed to successfully create suspense and intrigue our audience therefore gratifying the need for entertainment. The positive response to the red herring sequence was nice as it means that it was effective. They also liked the morning routine sequence and the normality that it added and felt that this made it easier for them to relate to the character and her lifestyle. This also helps to gratify the audience's need for escapism. We managed to portray the genre and add an element of creepiness which is what we intended to do as it provokes a reaction from the audience and causes them to think about what is happening and even discuss it with friends, enhancing the social interactions. The main improvement was to make the stalker shots clearer so that the audience knows for sure that there is someone watching her. 

I also spoke to family members in our secondary audience (ages ranging from 26-50) and collated their feedback onto a document below. 

This feedback was very interesting as the age range was higher. Majority of the people said that they would would films in this genre. The positive feedback was similar to the 16/17 year olds response in that the suspense was effective and the red herring sequence was done well. I am very pleased that the suspense worked well and that our audience responded well to it because this shows that they were entertained and engaged. The improvements we received were to do with sound levels. The shot where Shania is talking on her phone is difficult to hear. This may be because the camera and microphone were too far away and so it didn't pick up the sound. In addition to this the sound of the wind is also blocking some of the sound. It seems that the crime element of our film was not picked up by many people which suggests we haven't represented it as well as we hoped. 

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